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FEBRUARY 14 | Starting at $50 PER MONTHMIKKI AULD ACADEMY
Standout Stylist.
Oh hi babe, it’s about time we made your dreams come true…
Build a standout beauty brand, attract premium clients online, automate your business, and unlock scalable income - without burnout, duh.
*Built from real experience scaling salons internationally, selling businesses, and growing a 7-figure brand during the height of the pandemic.
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DOORS OPEN 14TH FEBRUARY 2026 | $50 PER MONTHLaunching Soon: Standout Stylist
WHO THIS IS FORThis course is for you if:You’re a hairstylist or beauty professional who wants to stand out online
You’re tired of relying solely on Instagram or word of mouth
You want premium clients, not price shoppers
You’re ready to automate bookings, inquiries, and communication
You want to build income beyond the chair
You know you’re meant for more than just being “fully booked”
And it’s not for you if you’re looking for shortcuts, viral hacks, or overnight success.What You’ll Learn
How you’ll grow - Shift identity + mindset from “service provider” to a luxury brand people seek out. Even if you’re a one man show.
Lessons:
Your story is your superpower (how Mikki Auld became a brand)
DEFINING GOALS - what are you doing this course for
The difference between being good vs in demand
Premium perception and why most stylists aren’t earning high 6 figure salaries
Developing the foundations of a strong, luxury brand
Key Outcomes:
Students can clearly articulate who they are, who they’re for, and why they’re different.
MODULE 1: FROM ARTIST TO ICONIC BRAND
What you’ll achieve in this lesson: Turn social media into the first hook—it’s not just a pretty portfolio.
Lessons:
How clients actually discover & choose stylists
Content pillars that attract dream clients
How to hook dream clients instantly, just by glancing at your socials
Posting to convert (not just to be seen) & what you’re doing wrong
Aligning your posting schedule to career goals
Key Outcome:
A clear content strategy that positions them as the obvious choice.
MODULE 2: SOCIAL IS YOUR STOREFRONT & BABE, YOUR DREAM CLIENT JUST WALKED BY
MODULE 3: HIGH-PERFORMING WEBSITES THAT BOOK CLIENTS
Goal: Girl, you’re BUSY your website needs to be your 24/7 sales assistant.
Lessons:
We’re building a website from start to finish & i’m showing you my must-know coding tips
Become crystal clear on client journey and capture emails pronto
Service pages that pre-sell clients
Online booking best practices
Best link options for social media handles & what to include
Key Outcome:
A clear website blueprint that builds trust and drives bookings.
MODULE 4: EMAIL MARKETING, AUTOMATION, ADS & CLIENT MAGNETS
Goal: Build an owned audience (no more relying only on Instagram).
Lessons:
Why email = real business power
Creating irresistible opt-ins (new client offers, giveaways, exclusives)
Setting up Flodesk (simple, clean, automated)
Welcome sequences that convert
Automate dm’s & nurturing sequences
Learn all about instagram ads - the easy way
Long-term client nurturing without being salesy
Key Outcome:
A fully functional email capture + automation system.
MODULE 5: POLICIES, PAYMENTS & PROTECTING YOUR BUSINESS
Goal: Operate like a CEO, not a people-pleaser.
Lessons:
Deposits, no-shows & cancellations (without guilt)
Writing clear T&Cs, refund & cancellation policies
Communicating boundaries confidently
Handling disputes professionally
Raising standards without losing clients
Key Outcome:
A polished, protected business framework that commands respect.
MODULE 6: SCALING BEYOND THE CHAIR
(Money Without More Clients)
Goal: Unlock new income streams & visibility.
Lessons:
Creating short courses, downloads & digital products (imma show you how i’ve done it)
Coaching & mentoring pathways
Scaling without burnout
Getting brand deals as a beauty professional
Being featured in luxury publications & press
Building long-term personal brand equity
Key Outcome:
A clear expansion roadmap beyond hands-on services.
Meet Your Instructor
Mikki AuldFor years, I was just “the hairdresser.”
Booked, busy, talented - but capped by time, burnout, and the constant pressure to stay relevant.
I freelanced successfully in London, Australia, and now the USA.
I opened three hair salons.
I sold two of them. (sold, not closed)
And the third? I scaled it to 7 figures within a couple of years—during the absolute height of the pandemic.
Not by chasing trends.
But by building a brand-first beauty business with systems that did the heavy lifting.
This course is the blueprint I wish existed back then.
By the end of this course you will know how to…
Position yourself as a luxury, in-demand brand
Turn social media into your top-of-funnel discovery tool
Build a high-performing website that converts visitors into clients
Capture emails and automate must-have offers
Use Flodesk and ManyChat to streamline communication
Implement deposits, policies, POS systems & boundaries with confidence
Create digital products, courses, or coaching offers
Land brand deals and features in luxury publications
Build a business that works with your life—not against it
WHY LEARN FROM ME
Look, chat gpt can spit out a method but at the end of the day, it’s the human touch that’s going to make an impact. Chat gpt hasn’t tried and tested what I have. I’ve built, sold, scaled, and rebuilt—across countries, economies, and even a global shutdown.
I’ve made the mistakes so you don’t have to.
This course isn’t about becoming an influencer.
It’s about becoming bankable.
Your Questions, Answered
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Membership includes access to our full library of digital content—videos, courses, resources, and any new material we release while you're subscribed. Yep, you even get access to our AMAZINGGGG Standout Salon Academy
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At the moment we only have a pay in full or monthly plan option available.
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Yes! We’re always expanding the library with fresh content, tools, and updates to keep your learning and inspiration going strong.
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Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle. If you pay in full, your membership will renew after 6 months unless canceled.
