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the only blueprint you need to build a luxury client base from scratch, land magazine coverage + earn more in 2026

One time payment $100 USD

THE BLUE PRINT

Standout Stylist.

Oh hi babe, it’s about time we made your dreams come true…

Build a standout beauty brand, attract premium clients online, automate your business, and unlock scalable income - without burnout, duh.

*Built from real experience scaling salons internationally, selling businesses, and growing a 7-figure brand during the height of the pandemic.

A woman with blonde hair wearing a black blazer and fishnet stockings stands in front of a wooden-paneled wall.

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Standout Stylist


WHO THIS IS FOR
This course is for you if:
  • You’re a hairstylist or beauty professional who wants to stand out online

  • You’re tired of relying solely on Instagram or word of mouth

  • You want premium clients, not price shoppers

  • You’re ready to automate bookings, inquiries, and communication

  • You want to build income beyond the chair

  • You know you’re meant for more than just being “fully booked”

And it’s not for you if you’re looking for shortcuts, viral hacks, or overnight success.

Meet Your Instructor

A woman with long blonde hair wearing a black blazer and fishnet stockings standing in front of a wooden wall.
Mikki Auld

For years, I was just “the hairdresser.”

Booked, busy, talented - but capped by time, burnout, and the constant pressure to stay relevant.

I freelanced successfully in London, Australia, and now the USA.


I opened three hair salons.


I sold two of them. (sold, not closed)


And the third? I scaled it to 7 figures within a couple of years- during the height of the pandemic.


Not by chasing trends.
But by building a brand-first beauty business with systems that did the heavy lifting.

This course is the blueprint I wish existed back then.

A woman with long blonde hair wearing a white tank top and blue jeans, sitting on a gray couch with multiple pillows, wearing over-ear headphones, and looking at a laptop screen.

By the end of this workbook you will know how to…

Position yourself as a luxury, in-demand brand

Turn social media into your top-of-funnel discovery tool

Build a high-performing website that converts visitors into clients

Capture emails and automate must-have offers

Use Flodesk and ManyChat to streamline communication

Implement deposits, policies, POS systems & boundaries with confidence

Create digital products, courses, or coaching offers

Land brand deals and features in luxury publications

Build a business that works with your life- not against it

A woman with long blonde hair in a beige suit standing next to a beige chair against a plain white wall.

WHY LEARN FROM ME

Look, chat gpt can spit out a method but at the end of the day, it’s the human touch that’s going to make an impact. Chat gpt hasn’t tried and tested what I have. I’ve built, sold, scaled, and rebuilt - across countries, economies, and even a global shutdown.

I’ve made the mistakes so you don’t have to.

This course isn’t about becoming an influencer.
It’s about becoming bankable.


  • “Mikki Auld, you’ve created a masterpiece.”

    EMMA - UNITED KINGDOM

  • “Okay, my website definitely needed a makeover - loving this so much so far!”

    Emma - Australia

  • "I just want to say, THANK YOU! I love how easy to is to follow your course so much hard work has been done for us - I have clarity, direction and I am so excited to implement EVERYTHING. I have done so much coaching in the past but this course is so clear, and so easy to action, right away!"

    Moosh Salon - Australia

  • "I love this program. It is so easy to implement right away and there is no second guessing myself. I'm only a few weeks in and have learned SO much. You are a powerhouse."

    Former Student of SSA